Ranchi: Dhanteras shopping in Ranchi is extending beyond traditional gold and silver purchases, with automobiles, electronics and property emerging as major choices for festive buyers. From SUVs and household appliances to residential flats, consumers are making high-value purchases, prompting businesses across sectors to anticipate a strong festive season.Rajkumar, head of sales at an automobile outlet, said, “Cars, priced between Rs 11 lakh and Rs 17 lakh, is among the most sought-after models this season, with around three-month waiting period.““In the past month, we have retailed around 1,100 vehicles and received bookings for another 1,500 ahead of Dhanteras. Customer enquiries continue until midnight, keeping our entire sales team occupied. Vehicles offering multiple fuel options, including petrol, CNG, hybrid and electric, are seeing particularly good demand. CNG models are frequently out of stock,” he said.Sri Krishna Agarwal, head of the electronics sub-committee of the Federation of Jharkhand Chamber of Commerce and Industries (FJCCI), expects the sector to generate around Rs 200 crore in turnover across Jharkhand. “Though e-commerce platforms attract price-sensitive customers throughout the year, Dhanteras brings many buyers back to physical stores. Mobile phones, televisions, refrigerators, washing machines, air fryers and induction cooktops are among the preferred purchases. Consumer offers and bonus schemes are also encouraging buyers,” he said.The real estate market is witnessing a preference for flats over independent houses. Alok Sarawagi, head of the FJCCI’s real estate sub-committee, said, “Buyers increasingly prioritise security, organised neighbourhoods and maintenance facilities.”For many households, Dhanteras is also an opportunity to make planned purchases. “Dhanteras is a good occasion for big purchases because festive offers make them more affordable. We had planned to upgrade our home appliances and decided to buy them now at the divine occasion,” said Chandani Kumari, a Bariatu homemaker.
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