Mangaluru: A pink electric autorickshaw has rolled onto the streets of Dakshina Kannada, adding a new dimension to women’s empowerment, safe commuting and eco-friendly transport.Driven by women for women, Rotary International District 3181’s initiative is drawing significant public attention in Sullia and Bantwal.Geetha KR, a resident of Jayanagar in Sullia, received financial aid from Sullia City Rotary Club to own a pink autorickshaw as part of the district’s women’s safety initiative.Sullia City Rotary Club president Ragesh Raghav said the initiative was part of Rotary District 3181’s plan to distribute pink autorickshaws in all towns under its jurisdiction.So far, 12 autos have been distributed. The Rotary Club of Mysore Metro sponsored the first 10, the Rotary Club of Mangalore Midtown sponsored the 11th for Vanitha Shamboor of Bantwal, and the Rotary Club of Sulia City sponsored the 12th. Eight more autos are under production, Raghav said.The Pink Auto Project, a flagship initiative under Rotary International District 3181’s SAKHI programme, aims to empower destitute women through sustainable livelihoods, helping them achieve financial independence and dignity. District governor Sathish Bolar said the project is led by District Pink Auto convener Shruthi Madtha.Rotary Clubs contribute Rs 90,000 towards the down payment, while beneficiaries repay the balance through their earnings.The project also provides driving training and licence support, with assistance from Chithra of Taliru Foundation, Mysore, and TVS Motor Company, which offers special pricing and driving training.Beyond distributing autos, the project aims to help women become self-reliant entrepreneurs and build a brighter future for their families.Raghav said, “Our aim is to empower women with dignity, independence, and sustainable livelihoods.”
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